🚨Warning, reading this may inspire ideas and propel you to your online course business into your “holy-fcking-sht it’s working” era!🚨

With that out of the way, let’s get started shall we?

One of my clients recently bought a course on Social Media Marketing and when she came to me with the strategy she created inside that course I almost choked. The strategy was designed for 2018 not 2023 heading into 2024 and I decided to do something about it with this post by sharing what’s CURRENTLY working in our multiple six figure business. We’ll cover social media, offers, tech and so much more.

Before I start, I want you to know that not EVERYTHING I am doing is going to work for you nor should it. Every single business is different so before you go implementing anything that I share make sure you ask yourself a few questions:

1. Does this strategy align with the business I WANT to run?
2. Does this strategy take me away from something that’s already working?

I repeat, if what you’re doing is ALREADY working, adapting these things might not be the solution.

But here’s what we’re doing & you’re going to want to make sure you read til the end for the number one thing that’s driving sales in our business right now.

1. Consistently posting content on Instagram & expanding into Youtube  & Blogging

I’ve been created daily content on Instagram for over 5 years. Earlier this year I took a break from business (breakup happened) and luckily our business was able to sustain $12K months (thank reoccurring revenue) while I took some time away but new sales took a dive (obvi) because I wasn’t being as consistent as I usually am. On October 10th I got fed up with myself and said “enough is enough, I have to show up again” and I got back to it. I’ve posted something on Instagram every day since. The results? 9 sales calls in two weeks and a $10K week (and counting).

But what am I posting? Not tips, I can assure you that. I sat down and brain dumped 10 answers to each of these questions…

1. What is my client currently FEELING that’s uncomfortable? 
2. What is my client currently HEARING that’s uncomfortable?
3. What is my client currently DOING that’s uncomfortable?
4. What is my client currently SEEING that’s uncomfortable?
5. What does my client want to FEEL about their business?
6. What does my client want to HEAR about their business?
7. What does my client want to DO in their business?
8. What does my client want to SEE in their business?

Every single answer you write down is the beginning of a post. Think of it like a short story. For example our dream clients are FEELING the pressure of knowing they need to sell, but not actually doing it (can you relate?)!! I created this post sharing the story of how I knew I needed to sell but couldn’t & what shifted to get me selling again! I break this concept down even further inside our Discovered & In Demand Content course - highly recommend checking it out if your content isn’t converting.

I post to my Instagram feed every day and multiple times a day in stories.

Now onto Youtube and this channel - the blog!

If there’s one thing I’ve always known it’s that using just Instagram to market my business is NOT sustainable. The lifespan of a post is roughly 24-48 hours and therefor in order for me to be top of mind I will ALWAYS have to be posting content. While Instagram is a great platform to get started on it’s not a sustainable long term marketing platform but YOUTUBE & GOOGLE - they’re search platforms where your content NEVER expires.

While I was looking at my analytics last week I realized that despite the fact that we only have 7 Youtube videos up they’re accounting for 30% of the traffic coming to our website (that’s HUGE!) and the people who land on our site from those videos stay on the site longer and ALWAYS join our email list (hello new community!) so we’re doubling down on it. I’ll be posting a youtube video with a corresponding blog post (like you’re reading right now) every week to harness this traffic channel & provide more consistent lead flow into the business.

Now that we’ve tackled what’s working from a Marketing perspective, let’s look at our offers shall we?

2. Playing with our book a call language

Is it possible to drive sales on a high-ticket $3000+ offer without sales calls? Yes, if you run a live a launch BUT if you’re running an evergreen offer like us you don’t have a launch and the easiest way to convert clients from followers to paying clients is to offer calls.

In the past we’ve called these calls many things… consultation calls, discovery calls, strategy sessions, business assessments to name a few & while they worked (we still got calls booked) we had some resistance because it felt very cold & salesy.

For the last month we’ve been actively calling them COMFORT calls & people have been WAY more receptive to booking one because it feels like less pressure & more of just a safe space to explore options (which it is).

But WHY the shift and WHY does it work? Well, there’s a couple reasons. The first reason this works has to do with our ideal client. Despite the fact that I teach the masculine side of business (strategy, tech, systems) the majority of our clients operate mostly in their FEMININE energy & often do work in feminine energy fields like therapy, life coaching, wellness, trauma, astrology and the likes. They deal with more sensitive subject matter and tend to be more intuitive and “sensitive” beings. In order for them to feel confident in a purchase they need to feel SEEN, HEARD & UNDERSTOOD. With our previous language it was clear that the call would be sales focused, but with the “comfort call” messaging it’s a more inviting safe space to be seen, heard and understood & therefor they’re more likely to book.

If you work with clients in more “sensitive” industries or who deal with “sensitive” topics, this might be a strategy that works for you. If your ideal client does NOT fit that bill, you should stick with the strategy you have.

3. Monthly Webinars

I don’t care what anyone says, Webinars are NOT dead. Webinars (and or Masterclasses) are a great way to build your list, showcase your expertise and get your offer in front of your ideal client. We’ve been running a monthly webinar for over two years & this strategy has never failed me. After taking a few months off this year, we did a webinar out of the blue for our core offer Designed to Scale & generated $10K in revenue from it.

I know that webinars can feel like a lot of work but here’s how we make them easy af for ourselves to run once per month:

1. We repurpose past webinars that have worked well by changing up the name or the branding and running them again. This way we don’t have to set up all new forms emails, etc.
2. We have templated sign up pages, replay pages, & email sequences that we use every month to make the set up easy peasy (available in Designed to Scale Mastermind)
3. We plan dates ahead of time & give ourselves a 2 - 3 week runway each month for teasing, promotion & release following the Momentum Launch System Method.

The important thing to note about webinars and the mistake most people make is they TEACH way too much. There’s a sales saying “confused minds don’t buy” and I’d like to also add “overwhelmed minds don’t buy” into the mix as well because it’s true. Have you ever bought something when you’re extremely overwhelmed? Unlikely. Webinars are an opportunity to provide CLARITY for people on the problem they’re facing and potential solutions to solve that problem (your offer) they are not IN DEPTH teaching unless you’re doing a 3-5 day event.

4. New Student Break Downs on Instagram Stories

Celebrating new students on Instagram Stories? It works well, but providing context as to WHO just enrolled in your offers is even more helpful! For example, when we had a student join the D2S Mastermind last week, I shared a little blurb on where she’s starting in her business, where she wants to go in her business & the plan we’re implementing to help her get there.

Here’s an example:

This is SO much better than just sharing client sign ups because it gives your other community members a chance to see exactly WHO you help & what you plan to accomplish inside the program & allows them to feel safer reaching out for more info or signing up! It’s important to note that some of you deal with very personal situations and topics so you can 100% leave out their names and any identifying details. Think high-level overview of the client and what they desire to achieve.

5. Selling on Instagram Stories

We’ve been doing this for YEARS but we recently doubled down on it after a period of rest and my gosh I forgot how much impact is has on our revenue. Instagram released a report last year that at least 70% of Instagram Users watch stories and users are now spending more time watching stories than they do scrolling their feed which means… You need to be on stories & often because that’s where your clients are hanging out.

Thousands of people have asked me how to show up on Instagram stories and more importantly how to sell on Instagram stories without feeling like you’re selling & I decided to create a Dashboard to help you.   You can get access to over 300 prompts I’ve used to build a community and SELL on Instagram stories.  👉You can download it for FREE here.

Remember, scaling your business comes down to experimenting with different strategies and then doubling down on the ones that work along the way. There is no right way to do it but there is a way that works uniquely for you. If you desire in-depth strategic support on topics like funnels, analytics, messaging, offer design and tech I encourage you to book a comfort call here so we can strategize how you’re going to get to your next level while freeing up time for you to live your fullest life too.

xx

Cora-Lynn Hazelwood

Your Business Scaling Bestie